Kaleidoscope has been PLL LOT board magazine since 1979. At the beginning, it was issued as an English quarterly magazine of low number of pages, then as a monthly magazine to become a 160-page, lavishly illustrated monthly magazine today.

Kaleidoscope is a two-language magazine issued in Polish and in English for the passengers of PLL LOT. The magazine is neutral in its view of the world and in its political opinion.

Kaleidoscope is an important element of the corporate communication and the creation of the company image. Moreover, it comprises information on cities that LOT visits and the board and airport products offered to passengers. Therefore PLL LOT attaches great significance to the selection of photo materials and articles chosen by the publisher as well as the high quality of editing.

Apart form presenting Poland as an important point of the cultural, tourist and economic map of the world, Kaleidoscope provides information on important events of the world of culture, science, business and sport, presents interesting places and regions in Poland and abroad, presents profiles of famous artists, businessmen, scientists, sportsmen, people of unusual professions, provides information on the variety and diversity of cultures, traditions and customs and describes the unusual world of nature. In the last several years, the magazine was issued in 30 thousand copies. It is distributed on the board of PLL LOT planes, in national and international branch offices, executive lounges at the airports, during fairs and promotional events in Poland and abroad.

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