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Trade mark history

Trade mark history

LOT, the largest air carrier in Poland, has been present on the market for more than 77 years
The company services one of the largest and fastest developing European markets, offering to its clients a convenient network of air links as well as knowledge of the region, its needs and the speed of changes. LOT is a medium size European airline, but its fleet is one of the youngest and most advanced technologically.

LOT wishes to retain its strong position on the fast developing market of flights to and from Poland. According to forecasts concerning expansion of the EU the traffic is to increase very fast, accompanying fast development of inter-regional relations and more liberal access to the market for new EU members from Central and Eastern Europe.

The excellent location of well-operating transit node in Warsaw and well-developed network of links with countries located east and west of Poland support Poland’s largest air carrier in expanding its share in servicing passenger and cargo flights between EU and Eastern Europe.

LOT has covered a long way since it began to operate with its first Junkers aircraft with just a few seats, and transported some hundred passengers annually. Currently it may take pride in the fact that it is able to compete successfully with various regular and low cost carriers whose presence on the Polish market is gradually increasing. In 2005, LOT carried more than 3,5 passengers.


Achievements

The concept of brand is not limited to logo and name.
The History

In 1928, the Department of Civil Aviation in the Ministry of Communications developed programme for in-depth re-structuring of Polish communications by air.
The Product

PLL LOT fleet, which is one of the youngest in the world, consists of 51 aircraft. Trans-Atlantic fights are serviced by 6 widebody Boeings 767.
Recent Developments

LOT is still among leaders in introducing new types of aircraft, better adjusted to the requirements of passengers and more economic in operation.
Promotional Activities

One may venture to say that LOT is one of the pioneering companies in Poland also in the area of advertising.
Brand Value

LOT Polish Airlines are one of the oldest air carriers in the world.

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