Vistula x LOT: Elegance in the Journey
🕗 2 minutes | April 24, 2026
“Well Travelled. Well Dressed” is a campaign created in collaboration with another Polish brand — Vistula.
Comfort in the Air, Elegance on the Ground
We’ve partnered with another Polish brand — Vistula — to create a distinctive capsule collection that redefines the modern approach to elegance in travel.
The “Well Travelled. Well Dressed” campaign tells a story of style that naturally accompanies every stage of the day — from the journey to the airport, through the flight, to a planned meeting.
“This collaboration is more than just a shared logo — it’s an authentic response to the expectations of today’s travelers. Vistula and LOT Polish Airlines are brands united by a single promise: reliable quality and a commitment to comfort. We’ve translated these shared values into functional designs and modern fabrics, placing in customers’ hands a collection that makes elegance in travel feel completely natural.”
— Piotr Kuczak, Marketing Director of Vistula, Wólczanka, and Bytom
The “Well Travelled. Well Dressed” campaign highlights that a passenger’s style is an integral part of the travel experience. The photo and video content were produced in settings natural to both brands: the LOT Business Lounge Polonez and LOT Business Lounge Mazurek, at Warsaw Chopin Airport, and on board our flagship aircraft, the Boeing 787-9 Dreamliner.
The Vistula x LOT collection proves that Polish classic style can be modern, mobile, and ready for the challenges of the future.
The collection includes women’s and men’s sets as well as functional travel accessories designed to meet the demands of long-haul journeys. Key elements include lightweight, comfortable silhouettes and refined details that give elegance a new dimension — confident, effortless, and ready for action.
Notably, the collection uses fabrics with enhanced wrinkle resistance that move naturally with the body. In addition, lightweight constructions and modern fibers ensure all-day freshness.
“The Vistula x LOT collection was created with passengers in mind — active, mobile, and style-conscious. For us, this is a natural partnership that highlights what truly matters on the journey: comfort, lightness, and the feeling that you can focus on the travel experience itself. We’re delighted to have created a project together that combines functionality with refined aesthetics and Polish quality.”
— Ewa Lampart, Director of Marketing and Corporate Communications, LOT Polish Airlines
The Heritage of Polish Design: Illustrations by Janusz Grabiański
A unique element of the line is a set of three T-shirts featuring prints of iconic illustrations by Janusz Grabiański. This outstanding Polish poster artist shaped the visual identity of LOT Polish Airlines for years, creating designs that are now considered icons of global applied art. For the first time ever, these legendary graphics — full of color and lightness of line — have been transferred onto fabric, giving the collection a true collector’s appeal.
