We have selected winners in the poster competition for LOT
Reading time 🕗 2 minutes | Publication date: 17 September 2024
Posters have always been an important part of our brand identity. In the 95-year history of our company, more than 100 of them have been created, and many of them have gone down in the history of Polish posters, creating a distinctive element for us. A total of 827 exceptional designs competed in the poster competition and, after many hours of deliberation, the jury selected the winning works.
Modernity, smiles and a unique passenger experience - LOT on the posters of 2024
The competition task was to create a poster that highlighted the attributes of our brand, or referred to our campaign slogan It's who you travel with.
From the 827 submitted artworks, the jury selected the winners:
- 1st place - Paweł Mildner
- 2nd place - Arkadiusz Docz
- 3rd place - Alicja Jasina
Highlighted works:
- Michał Dyakowski
- Karolina Grabarczyk
- Sofiia Lupul
- Ola Niepsuj, Aleksander Modzelewski
- Agata Małecka
- Kamil Rekosz
- Jerzy Skakun
- Ola Szmida
- Asia Pietrzyk
- Patryk Wojciechowicz
First place went to Paweł Mildner - for an amusing composition showing the uniqueness of the experience of travelling on board our aircraft, as well as humour and original details.
Second place was awarded to Arkadiusz Docz's work - for a minimalist composition building positive associations with air travel, and cleanliness and clarity focusing attention on the image and slogan.
Third place was awarded to Alicja Jasina - for opening up various avenues for interpretation and building a subjective story related to air travel, the symbolic form and the juxtaposition of colours inviting the viewer to experience unforgettable moments together on LOT' planes.
From left: Arkadiusz Docz, Alicja Jasina
We are impressed by the diversity presented by the works submitted in the competition. We received as many as 827 designs - such great interest proves that the 95-year-old tradition of creating LOT Polish Airlines posters is still alive, and that younger and younger creators know the heritage of LOT Polish Airlines and want to be a part of it. The authors of the best posters have portrayed LOT Polish Airlines as an exceptional travelling companion, and the journey itself as a unique experience that passengers want to share with their loved ones. We would like to congratulate the winners and award winners on their extraordinary ideas, diversity and richness of interpretation of the LOT brand attributes.
- Ewa Lampart, Director of Marketing and Corporate Communications at LOT Polish Airlines.
Jury:
- Bożena Pysiewicz, chairperson of the chapter, curator of the Poster Museum at Wilanów
- prof. dr hab. Ryszard Kajzer, graphic artist and designer
- prof. dr hab. Agnieszka Ziemiszewska, designer and academic teacher
- Bartłomiej Walczuk, creative director and designer
- Julia Mirny, illustrator and graphic designer
- Ewa Lampart, Head of Marketing and Corporate Communication at LOT Polish Airlines
Awarded and highlighted posters form a diverse set both in terms of their formal approach, their idea of presentation and their interpretation of the competition task. LOT in the 2024 posters is a company with a unique and unusual airplane smile. The wit, detail, composition and colour in the winning designs build a modern and artistic image of a company that cares about the comfort, convenience, safety and smile of all passengers. The competition for the airline poster showed that the meeting of artistic vision and corporate identity requirements is possible, and that the traditional B1 vertical format is still the perfect space with which to effectively encourage air travel and create a corporate image.
- Bożena Pysiewicz, curator at the Poster Museum, a branch of the National Museum in Warsaw, chairwoman of the competition jury.
Highlighted works
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