Kaleidoscope has been the lot Polish Airlines in-flight magazine since 1979. In the early days, it came out as a modest quarterly, published in English. This was then superseded by a lavishly illustrated monthly.
Today, Kaleidoscope is bilingual, published in Polish and English especially for passengers flying lot Polish Airlines. The magazine, which offers a neutral world view, is an important corporate communication tool and serves to build the company's image. Over recent years, 35,000 copies of each edition have been printed and distributed on board lot Polish Airlines flights, in our agencies, both in Poland and abroad, in executive lounges and airports, and during trade and promotional fares and events all over the world.
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